About

We built Contextuar to solve our own problem first.

Three operators. Decades of running email-driven businesses. We tried every tool on the market. We built Contextuar because none of them worked.

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Why Contextuar exists

We've been in your seat.

Between us, we've run engineering organizations, marketing teams, manufacturing operations, and consulting firms. Decades of getting hundreds of emails a day. Watching things fall through the cracks because someone missed a thread. Watching costly mistakes happen because a customer request got buried, an invoice got overlooked, or a status update got lost in a reply-all chain.

We tried what was on the market — the CRMs, the project tools, the AI plugins, the workflow automation platforms. They all had the same problem: the work was happening in email, and these tools weren't. So we toggled between apps, and the tools we paid for stayed half-empty. The systems were never the problem. Adoption was.

We built Contextuar because we needed it for ourselves. If you've felt the same gap, you'll recognize what Contextuar does the moment you see it.

Who we are

Who we are.

Travis Sherbine

CEO

Travis spent decades running businesses across manufacturing, technology, digital marketing, and entrepreneurship — and lived the email overload firsthand. Hundreds of emails a day, things falling through the cracks. That's the problem he built Contextuar to solve.

Mark Holst-Knudsen

COO

Mark led the transformation of ThomasNet's core platform from print directories to a digital sourcing and product-management system used by thousands of buyers and suppliers. His background in product architecture and large-scale industrial software brings the engineering discipline that lets Contextuar do enterprise-grade work without enterprise-grade overhead.

Amit Gaonkar

CTO

Amit has spent two decades architecting enterprise systems across electronics manufacturing, financial services, media, and healthcare. His expertise in AI integration and cloud architecture is what makes Contextuar's automation reliable at scale.

What we believe

What we believe.

AI should make work easier, not riskier.

AI takes the work that doesn't deserve a human's attention so humans can do the work that does. It augments. It doesn't replace.

AI should suggest. Humans should decide.

No black boxes. No actions taken without your approval. Every suggestion comes with Confirm, Modify, or Decline.

Software fails because no one uses it.

Not because it's missing features. We've watched too many CRMs go half-empty. Contextuar solves adoption by removing the toggle.

The work that matters happens in email.

The customer request. The change order. The invoice. The approval. If your tools can't reach into the inbox, they're missing where the work starts.

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Want to see what we built?

If your team runs in email and you've felt the same pain we did, let's talk. We'll show you what Contextuar looks like in action.